SEO Portfolio

Xola • 15th May 2024

How to calculate capacity utilization

Is your attraction operating at its full design capacity potential? Key performance indicators, like your capacity utilization metric can help you find out. This is a crucial metric for businesses.  Measuring this allows you to know your optimal capacity utilization and helps you identify your most and least popular listings, as well as which time slots are selling out.

Xola • 13th March 2024

What is experiential marketing: Definition, why it works & examples

Experiential marketing campaigns are so effective in drawing in customers because people crave real-life experiences more than ever these days. In this post, we’re diving deep into one of the most effective marketing strategies for tour and attraction operators.

Xola • 13th February 2024

How to craft a brilliant tour itinerary that your guests will rave about

The best tour itineraries go beyond basic logistics and give guests a true sense of what to expect from their experience. If you’re unsure what this might look like, we’re here to help. In this guide, you’ll find a step-by-step breakdown of how to create an excellent tour itinerary, as well as real-world examples of tour operators who nailed the assignment.

Photo by Beyzaa Yurtkuran on Pexels

Xola • 28th December 2023

The top travel ChatGPT resources for tours and attractions

Today, there are a variety of ways you can explore ChatGPT resources to help you grow your business and improve your guest experience. That’s why we’ve put together this comprehensive guide that explores how to effectively use the free and paid travel ChatGPT resources available to strengthen your relationship with your customers.

Photo by Quang Nguyen Vinh on Pexels

Xola • 7th August 2025

What will ChatGPT mean for the travel industry?

With its advanced natural language processing capabilities, ChatGPT can understand and respond to travelers’ inquiries and requests in real time, helping them plan their trips and learn more about unfamiliar destinations. Meanwhile, travel companies are finding ways to automate many routine tasks, freeing up staff to focus on more complex customer needs. In this article, we’ll explore how your customers might be using ChatGPT for travel purposes — and what that means for tour and attraction operators like you.

Xola • 28th May 2025

A comprehensive guide to sensory marketing and why it matters for tours and attractions

What happens when you walk into a Disney theme park? You’re instantly greeted by cheerful music, sparkling lights, and vibrantly dressed characters. Going to Disney isn’t just a theme park visit, it’s a full sensory experience designed to engage every one of your five senses.

Xola • 29th April 2025

AI marketing use cases for tours and attractions

If you run a tour, attraction, or high-volume entertainment business, you’re not just in the business of guest experiences anymore, you’re in the data business. And the leaders who figure that out fastest are the ones using AI tools to: This is about building smarter systems that drive revenue and guest satisfaction at the same time.

Xola • 27th April 2025

How to improve your TripAdvisor rankings

A standout presence on Tripadvisor can transform an average season into an exceptional one. With millions of travelers browsing the platform for their next experience each month, the best-rated tours and attractions know that consistent engagement, stellar customer service, and responsive review replies make all the difference.

Xola • 13th March 2024

What is experiential marketing: Definition, why it works & examples

Experiential marketing campaigns are so effective in drawing in customers because people crave real-life experiences more than ever these days. In this post, we’re diving deep into one of the most effective marketing strategies for tour and attraction operators.

Xola • 13th February 2024

How to craft a brilliant tour itinerary that your guests will rave about

The best tour itineraries go beyond basic logistics and give guests a true sense of what to expect from their experience. If you’re unsure what this might look like, we’re here to help. In this guide, you’ll find a step-by-step breakdown of how to create an excellent tour itinerary, as well as real-world examples of tour operators who nailed the assignment.

Xola • 25th January 2024

10 great booking confirmation emails

How can you start building a relationship with your guests before they even arrive for your tour or attraction? It all starts by communicating with them early in the booking process. The very first message your guests receive from you is likely going to be a booking confirmation email. This email should not only provide guests with all important contact details about their reservation, but it should also excite them for what’s to come.

Photo by Beyzaa Yurtkuran on Pexels

Xola • 28th December 2023

The top travel ChatGPT resources for tours and attractions

Today, there are a variety of ways you can explore ChatGPT resources to help you grow your business and improve your guest experience. That’s why we’ve put together this comprehensive guide that explores how to effectively use the free and paid travel ChatGPT resources available to strengthen your relationship with your customers.